The Spellbound Group provides strategic marketing and brand management services. We focus on achieving client objectives through community cultivation and activation. We believe that as a brand serves as a social connector, both online and off, it will earn true fan loyalty. Through those communities, we build brand awareness and motivate consumers to action to achieve defined campaign goals.
Social Media Marketing and Digital Strategy
The Spellbound Group designs a custom plan for each client that maximizes fan engagement by utilizing third party platforms as well as custom social environments. We use services from Facebook and Twitter to Pinterest, Instagram, Tumblr, Spotify, and Flickr to StumbleUpon, Digg, De.li.cious, Reddit, Myspace, to platforms built on the clients’ proprietary website to keep fans interacting longer and more regularly with the brand. We focus on building and maintaining communities on the RIGHT platform for our clients, and then maximizing awareness by securing feature positioning on blogs and press outlets, video services, and building partnerships and promotions with appropriate allies.
Brand Management and Marketing
The Spellbound Group will oversee all aspects of the continuing build out and sustainability of brand equity. We will manage all third parties and create a custom team to execute campaign aspects from public relations to design, media buying, event planning, market research and outreach, and consumer interaction. We utilize and will make available all the available statistics and analytical tools to measure the success of each specific campaign.
About the Owner
Alicia Yaffe – CEO – Alicia Yaffe launched The Spellbound Group in 2011 to execute unique campaigns for bands and brands to build sustainable markets. Alicia applies her years of expertise as the chief architect behind the integrated marketing department at Rocket Science, where she directed social media campaigns, digital sales initiatives, and on-and-off-line events to build successful campaigns for her clients at The Spellbound Group. Her experiences co-managing So-Cal Punk forefathers Unwritten Law honed her negotiation skills, and her ninja-like abilities to get in the heads of both niche communities and broad audiences.
Alicia has been a speaker on Social Media Marketing and Outsourcing Marketing for effective campaigns at the NARM conventions for 2009 and 2010, and moderated a panel at the CMJ Music Marathon in 2009 about selling physical products in a digital world.