Everything you ever wanted to know, though admittedly, my brain just exploded a little bit. This is an incredibly useful series of infographics about social media marketing, network specifics, and inbound marketing. While I don’t completely agree with all of the information (and rarely subscribe to absolutes – TV is dead! Outbound marketing is dead!), there are some interesting insights. A great example is, (while overused, still relevant), the Old Spice Guy series. The videos of Isaiah Mustafa are, after all, traditional commercials. However, the campaign became a runaway success because of the “call-and-response” series of commercials that Wieden + Kennedy created via Youtube last year which sent the campaign into the stratosphere. It’s the mix of traditional outbound marketing combined with inbound marketing that creates a successful (and ideally, profitable) campaign. You won’t always be shared to success, but it’s a great goal.
Have a look at the series here.