Holistic, Integrated, Campaigns. Online, Offline, Mobile – Here we go.

I have been saying this for years. Careers and Marketing Campaigns do not exist in vacuums.  In order to be successful and generate income, a property must fire on all cylinders – a strong offline experience that engages and consistently connects with people online in between “real” social experiences.  Those online experiences have to be able to provide a platform and a common culture for people to interact online and off, just like the water cooler always has.

Simon Jenkins in The Guardian essentially writes the same.  His article is here, and I wholeheartedly agree.  Give it a read.

http://www.guardian.co.uk/commentisfree/2011/dec/01/post-digital-world-web?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+theguardian%2Fmedia%2Frss+%28Media%29

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