The Power, and Importance, of Brand

Brian Solis comments on the importance of companies’ ability to update and change their branding to remain a trusted provider for its customers.  It’s not necessarily about the product – but the presentation.  Interesting article, and worth a quick look.

 

http://www.washingtonpost.com/national/on-innovations/digital-darwinism-and-why-brands-die/2011/11/20/gIQAR2jqlN_story.html

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